How Google Evaluates Medical Websites (And What It Means for Your Practice)
Google evaluates your medical website using E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness. You’ll need verified author credentials, peer-reviewed citations, and transparent clinical qualifications to rank competitively. Poor authority signals—weak backlinks, thin content, missing credentials—directly reduce your search visibility and patient leads. Your site’s technical p…